SEO stands for search engine optimization. For many businesses, SEO is the most important part of their digital presence. With SEO, a business can improve its website’s visibility and target web visitors for specific online searches. Good SEO strategies are essential to growing organic (unpaid) traffic. SEO comes with many benefits, including:
Measurable: It is easy to measure SEO success: Where does a page rank? How much traffic is a page receiving?
Tailored to local advertising efforts: SEO efforts can be tailored to local advertising efforts, specifically by having local landing pages for each market the business operates in.